News

A fashion website trifecta, just in time for the Spring Racing Carnival.

sep. 24 2010

The August studio has been a flutter this week with the launch of three fashion focused websites; Alyce Platt's My Essentials, chelsea de luca jewellery and FSW Shoe Warehouse - an apt coincidence with the official commencement of spring (and soon to be Spring Racing Carnival!).

To celebrate the launch of her new online store, Australian jewellery designer Chelsea de Luca is generously offering free shipping on all purchases for the next month. Chelsea's hand-crafted designs pair old-world charm with contemporary design and have been seen on the likes of Beyonce, Delta Goodrem, Rose Byrne, Eva Mendes and discerning fashionista Kristie Clements, Editor of Australian Vogue.

The past two months have also been rather busy for the team at FSW Shoe Warehouse. This week they launched their new website complete with an online store and in August, they launched a new store in Civic, Canberra as well as Australia's largest shoe store in Alexandria, Sydney. Now, we just want them to open in Melbourne, come on down!

One of August's favourite ladies, Alyce Platt (who many will remember from her days on Sons   Daughters and as Tony Barber's gorgeous side-kick for over a decade on Sale of the Century) has launched her own line of 'essentials' - products she loved but couldn't find elsewhere. We heart the Pendant Monocle - perfect for maintaining style and grace. Like when you don't want to get your specs out to read a menu in a restaurant.

Needless to say, the ladies here in the August team have their eyes on more than a few pieces...