News

AIMIA Research Reveals Strong Growth for Digital

may. 22 2009

Well the digital industry continues to kick major GFC ass, with heartening new figures released by AIMIA (Australian Interactive Media Industry Association) last week. In conjuction with Hyro and IBM Australia, the AIMIA online survey report measured the investing intentions for digital services across a diverse cross-section of companies and government agencies, though the month of April.

The key findings from the AIMIA report are:

  • Despite the prevailing economic conditions, most organisations intend to INCREASE their level of investment in digital in 2009. This is particularly the case with larger organisations.
  • 68 per cent of respondents expect the level of revenue from digital to increase in 2009
  • The shift to digital is at the expense of other traditional advertising, with more than half (54%) of organisations surveyed saying they will INCREASE the share of their total marketing spend allocated to digital in 2009.
  • To achieve this, most organisations intend to INCREASE their use of external suppliers of digital services, with only 9% of respondents intending to decrease their external spending on digital services.

A copy of the full report can be downloaded from www.digitalservicesindex.com.au and is free.

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