Snowgum leaves digital to August

apr. 7 2008

August is delighted to announce a new partnership with leading outdoor and adventure retailer, Snowgum.

Snowgum has engaged August to redesign and redevelop the new Snowgum website. The new site, which will include a full-service online store, will be powered by August’s website management system, Minotaur. The project will see many new feature implementations to the website, including a strong focus on developing a community around their loyalty program, Snowgum Club.

Andrew Coutts, Snowgum Marketing Director says that August was chosen for their digital expertise at both the strategic and tactical level. “We were impressed by the depth of August’s digital expertise, and their track record in online retail strategy and implementation”, explains Coutts.

“We look forward to developing a strong relationship between August and Snowgum, and sharing success for months and years to come”, says Coutts.

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