News

August a finalist in the Australian Mobile Awards!

aug. 19 2011

August was engaged to design and develop an easy to use mobile site to help prospective students stay on top of all the events and information sessions at La Trobe University’s Melbourne campus Open Day 2011.

Integrating with La Trobe’s existing Online Events System via an API we worked with them to define and develop, was key to the success of the project. We also needed to meet marketing objectives by providing links to the site as both Android and iPhone extensions.

The site lists session times and locations (via an interactive map), enables users to search and filter sessions by faculty, and allows them to provide real-time feedback on the events they attended for review and evaluation by the marketing department.

It was particularly important that La Tobe’s existing Online Events Information System, which had just been developed and installed, could fully integrate with the mobile site we created, to avoid reinventing the wheel and unnecessary additional project costs. This was also important as it would help to avoid double-entry of events and information session information by administration and web staff.

We achieved this goal by working closely with the La Trobe ICT team and successfully creating the relevant API extension to allow this data to freely pass back and forth between our mobile site and their Events system, avoiding the need for any re-entering of data.

Working alongside the La Trobe Marketing Department, the site was also supported with social media integration to La Trobe’s existing social networks, over 14,000 Facebook Fans and 3,000 Twitter followers were sent links to the Open Day mobile site prior to the day as part of supported planning and promotional activities conducted by La Trobe. Links to the Mobile site were also included on the La Trobe Website, as well as specific links to the Android and iTunes app installs to help make getting the site on their mobile devices clear and easy and capture users searching for La Trobe in those spaces.

We are thrilled to see the project recently nominated in the 2011 Australian Mobile Awards – Education category. Please cast your vote here.

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