News

Websites on mobiles and tablets. It should just work. The end.

aug. 7 2012

We, the people, expect websites to work on mobile devices such as our phones and tablets. We meaning us, you, your audience, your customers - everyone. To just work. It's even better if what people see is not just a miniature or cropped version of your site (that they have to squint sideways at), and that they have an experience that is optimised for the screensize and medium differences. Improving the mobile experience = happier customers = increased conversions. Well run web development projects take this into account in production, especially early on when discussing the audience and requirements - even before you get started during the scoping and quoting phase. It does take a little more effort to make it work this seamlessly, but it's what people expect. With good planning you can minimise the costs and avoid the more expensive task of doing it from scratch retrospectively. A couple of tips:

  1. Simplify, simplify, simplify - keep the design simple, the branding consistent and the content informative with no fluff
  2. Provide a link to your full website to give the option of exploring all content (so that if they want to get out their monocles, they're welcome to)
  3. Avoid Flash or Java, Apple products do not support Flash, and with around half of all smartphones and tablets in the market being Apple, that is a large proportion of your audience. Likewise, Java can affect load time and is not supported on all devices

See below for an example of our seamless mobile site work for global Sports and Entertainment marketing agency gemba (yes, little "g" - learn about going to gemba - they do some awesome work with the AFL, Fox Sports and Toyota).

Want to chat about making your site mobile friendly? Give us a call on 03 9445 0325 or shoot us an email and we'll call you.

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