Recent Projects
Client
La Trobe University, a Victorian university with campuses spanning metropolitan and regional areas.
Overview
La Trobe University engaged August to create and develop a series of digital campaigns that promote applications for enrolment.
Each campaign had a targeted message and call to action, along with a specific audience – such as Post Graduate study, or Mid Year enrolment. La Trobe’s goals were to engage these audiences, when and where they spend time on the web.
Campaign 1: "It's OK to be different."
Sought to increase awareness within lower socio-economic areas of the opportunities available at La Trobe University, specifically amongst young people (17-23) who had not have previously considered undertaking tertiary study. It was about encouraging them to break the mould, to do something different.
What we did:
August created banners for the NineMSN and Career One websites, using humour to cut through the crowded educational ad space, with the fun yet serious campaign message of “It’s OK to be different. You have choices.” The underlying message was that although friends and/or family members may not have undertaken tertiary study, undertaking studies at La Trobe can lead to new opportunities and experiences.
Services:
- Creative concept development
- Online ad banner design & technical development
Results:
- Click-throughs to the La Trobe University website, and specific landing pages
- Increase in applications, from both targeted areas and overall
Campaign 2: ‘Not as far as you think’
Sought to change the perception that the La Trobe University Bundoora Campus is a long way from the Melbourne CBD – when, in fact, it’s only 14km from the heart of town.
What we did:
A rich media campaign that provided users with the opportunity to generate a map - complete with directions from the user’s post code to La Trobe University’s Bundoora Campus - delivered to their email inbox through an interactive form.
Services:
- Creative concept development
- Online ad banner design & technical development
Results:
- Click-throughs to the La Trobe University website, and specific landing pages
- Increase in applications
- Increase in contact database
Campaign 3: “La Trobe University House – Our Home in Habbo”
Habbo is one of the world’s largest online virtual communities, and with a predominantly teenage user base, it’s the perfect place for La Trobe to target young decision makers as they begin to consider their university and career choices. La Trobe engaged August to create ‘La Trobe University House’, which serves as La Trobe’s primary presence within the Habbo online world.
La Trobe University House communicates the La Trobe ‘college’ experience to school leavers, via a unique illustrative style that highlights key La Trobe experiences (even the famous La Trobe “ducks” make an appearance!). Habbo users are welcomed into a ‘pre-La Trobe community’ before entering the physical University itself, where users can post messages and join various information groups.. It encourages dialogue and facilities discussions directly with La Trobe teaching staff and career advisors, and has proven a tremendous success for the University’s youth targeting program.
Services:
- Creative concept development
- Illustration
- Technical development and integration with Habbo requirements
Results:
- Click-throughs to the La Trobe University website, and specific landing pages
- Increased awareness of La Trobe University among Year 10+ students
- Increase in contact database
