As head of Brand and Content at August, Richie Meldrum combines strategy and design to craft experiences that change behaviors for the better.
With a passion for all things brand and branding—and a knack for creating concepts based on insights over intuition, Richie is a creative force to be reckoned with.
Richie’s first love has always been the written word—seen in his degree in English Literature from The University of Glasgow, and an early stint in journalism and publishing. From there, Richie moved into copywriting and creative direction as an opportunity to solve creative problems through strategic thinking and collaboration with clients.
Over the years, Richie has helped pitch, win, create, and deliver award-winning work for clients such as KPMG, NAB, Asahi, Australia Post, Fujitsu, and Museums Victoria.
When he isn’t busy writing, Richie contributes to conversations in the realm of design and digital—he runs regular workshops and events for AGDA and General Assembly, and chats to anyone that will listen through his speaker appearances at RMIT, Design Institute of Australia, Billy Blue College of Design, Academy of Design, Tractor Design School and Tasmania’s The Foundry.
We sat down with Richie to discuss his browser habits, cooking specialty, and what he’d do after winning the lottery.
If you won the lottery would you still work? What would you do?
Yeah, I’d still work…….work on my tan from a yacht in the Med!
What’s one website you can’t go a day without checking?
There are loads. I am a total online fiend—I really should get out more. Probably YouTube to be honest, I keep finding new daily vloggers to feed my content addiction. I also watch a lot of rap battles, all of them in fact. I love rap battles.
What’s one of your favourite things about Melbourne?
Damn, that’s hard. I’m going to have to say eating $1 oysters at South Melbourne Market, although they put the price up which was annoying. Eating $1.20 oysters just doesn’t have the same ring to it. The Australian Open also has to get a mention.
If you could invent one wearable device, what would it be and what would it do?
I’m keen for implantables—chips under your skin etc. You could exchange numbers with a hand shake or high five the barman to pay for your drinks. Also, like most 90’s kids, I still want a pair of Marty McFly’s self lacing Nike trainers—which have now become a reality as Nike’s HyperAdapt 1.0.
If there was one musician’s concert (past or present) that you could attend, who would it be?
Do you cook? If so, what’s your specialty?
Stir Fry, Prawn Cocktail and Blue Swimmer Chilli Crab.
If you ever met an alien what would you say to him/her/them?
Would you care for a bowl of Blue Swimmer Chilli Crab?