build us all a better future.
Your work is vital, but your challenges are many. The right partner, with proven experience, can help deliver on your mission.
Not-for-profit organisations sit at the heart of Australia’s most crucial and compelling initiatives. Improving healthcare and social services. Bolstering environmental sustainability. Supporting animal rights and welfare. Ending poverty.
The work is vital. But the challenges are many.
How can you identify and connect with new donors or members? How can you deepen your engagement with existing supporters? What’s the most efficient and effective way to promote your crucial advocacy initiatives, to establish a stronger foothold within the community? How can you ensure that every marketing initiative delivers tenfold value? What tools, processes, or systems do you need to empower your team? Where should you focus?
If finding the answers to these questions wasn’t already hard enough, consider this. Right now, you’re competing with more than 60,000 registered charities across Australia for every donor dollar.
Your work is crucial to our collective future. With the right expertise, tools, and experience at your disposal, you can make your marketing more potent, cut through the noise, and create real impact. And it’s vital that you do. For all of us.Let's make an impact
Overcome your most complex
and urgent challenges.
Find and convert new donors.
For most not-for-profits, funding and financial stability is priority number one. And donations play a huge part in that stability, accounting for 66% of Australian charity revenue in 2021.
Encourage donors to give more.
When you connect with a donor, it’s important that you maximise the value of that connection. There are many ways to encourage higher donations from opportunity givers (those who give one off), and techniques to encourage new donors to sign up as committed givers (providing donation revenue in perpetuity).
Understand and enhance your impact.
Demonstrating the impact of your activity is crucial: for supporters, for stakeholders, and to ensure you’re operating as effectively as possible. With the right data, you can validate you’re engaged in the right activities, identify opportunities, optimise your approach to activity, and more.
Eliminate inefficiency and empower your team.
When every dollar is crucial, it’s equally crucial your team is highly effective. There are many ways to empower your team: building new publishing tools or operating systems, upskilling and capacity building, providing highly skilled and experienced practitioners to act as an extension of your marketing team, and many more.
Minimise risk in security and privacy.
With a growing reliance on technology for operations and fundraising activity, not-for profits face increased risk of cyberattacks and data breaches. Robust measures for security—and the safeguarding of sensitive donor and beneficiary information—is essential.
Tell a compelling story, for the right people.
Run effectively, campaigns can engage supporters and bring communities together, elicit groundswells of action, spur fundraising efforts, and help you deliver on your mission.
Incredible not-for-profits, made even more so.
Australia’s largest and most beloved not-for-profits do incredible work in pursuit of a better future. We are proud to play an ongoing role in supporting some of them to do so.
A storytelling platform for crucial global advocacy campaigns.
The systems that treat animals as objects are inherently cruel. But there is always hope. By building a new series of systems—from visual design systems to content management and flexible content publishing—Animals Australia is equipped to shine a light on these atrocious, outdated practices, and advocate for a kinder world for all living beings.
A unified network for one of Australia’s most loved charities.
Guide Dogs is all about moving forward with confidence and optimism. As Australia’s leading provider of vision services, that’s exactly what they support people to do: learn skills to embrace new adventures and live independently. We supported the national team across on its own exciting journey. The destination? A unified presence following a major rebrand, where every state-based Guide Dogs organisation is aligned and equipped with technologies to streamline effort and heighten efficiency.
Helping more than 85,000 Australians live the life they choose in the home they love.
Care Connect is a proudly not-for-profit approved Home Care Package provider that understands how important it is to remain independent at home. For many, the aged care sector can be confusing to navigate; you need someone you can understand, rely on, and trust. Through an evidence-based program of campaign activity and platform optimisation, Care Connect is reaching more people—more meaningfully—to provide crucial supports when people need them most.
JESUIT SOCIAL SERVICES
Supporting a diverse organisation to build a just society.
Building a just society. It’s a crucial and all-encompassing objective. As such, it involves a huge range of activity: from community support and service delivery to advocacy, research, policy design, and more. With all of these interests, Jesuit Social Services need a unique blend of flexibility—given the differing requirements of all their initiatives—and clarity, to connect with and support their multiple audiences. With a flexible publishing platform that clearly articulates their mission and activity, Jesuit Social Services are building towards a better and more equitable Australia.
“The value this partnership has created for Animals Australia has been huge.”— Kat Gilbert, Digital Product Lead, Animals Australia.
Supporting sustainable growth for not-for-profit organisations.
So, what’s the secret to success? The winning formula? The magic touch? As with many things, the answer is: it depends. It depends on your objectives, your current context, and a variety of other factors we’d love to discuss and understand. There is one constant though, regardless of circumstance: our partnership will make you more potent as an organisation.
UX DESIGN + DEVELOPMENT
Not-for-profits typically engage a wide range of supporters: from young digital natives to those who still prefer a tactile printed page. It’s important to accommodate everyone and create user-friendly, intuitive digital experiences. People are more likely to support your organisation when you make things easy and compelling.
SEO: SEARCH ENGINE OPTIMISATION
Enhance the visibility of your organisation. By becoming easier to find and discover, you can attract more visitors to your website, reach wider audiences, and be there to capitalise when people look to support specific causes.
WEBSITE + PERFORMANCE AUDITS
Objectively assess the efficacy of your website’s design, content, and overall configuration to identify strengths, weaknesses, and opportunities to improve your key conversion metrics.
CONVERSION RATE OPTIMISATION
Adopt an evidence-based approach to increase the percentage of website visitors who complete a desired action, like donating, signing up for a newsletter, becoming a member, or completing a form.
Everything you need to engage your audiences through articles, graphics, videos and more. Identify the right stories, capture the material, and convey it in the most compelling way possible.
PAID ADVERTISING + CAMPAIGN MANAGEMENT
Connect with new supporters and boost visitation to your website. Pay-per-click can help you capitalise on interest in specific issues or causes that relate to your own. Build an audience of people who are already interested and passionate about your work.
Keen for some NFP insights? We’ve got plenty:
- 18 July 2023
- 01 August 2023
- 23 June 2023
Let’s make an impact together.
Whatever your mission, let’s make the greatest impact possible. We have extensive experience supporting a huge range of not-for-profit organisations and we’re ready to get started with you. Take the first step and let’s build something special…