We’re proud to announce that we have recently become a Certified B Corporation. After working hard to meet the highest standards in social and environmental performance, transparency, and accountability, we can now happily claim that we’re an ‘A grade’ B Corp.
What does this mean? In short, it’s about redefining what it means to be successful in business. And we get to now join more than 1,300 other Certified B Corporations from over 120 industries in nearly 50 countries to help make this happen.
Attaining B Corp Certification is all about delivering on a commitment to do positive business, not just ‘good business’. Certified B Corps are purpose-driven and work to create benefit for all stakeholders, not just shareholders.
Imagine the equivalent of Fair Trade certification, but for a whole corporation instead of just a single bag of coffee (by the way, our certification has created quite the buzz around the office…kind of like we’ve all had way too much fair trade caffeine!). B Corps are important because they’re competing to be both the best in the world, and the best for the world. The certification recognises business leaders and innovators who create shared positive impact, and we’re thrilled to be recognised for our efforts in the digital space.
The announcement comes at a time where our ongoing commitment to positive community-focused projects continues to develop. This includes recent work for The Australian National Academy of Music, Streets of Freedom, the Melbourne Theatre Company and Scope Victoria. Our B Corp certification has inspired us to keep pushing hard for new business wins with some equally inspiring clients.
About B Corp
Certified B Corporations meet the highest standards of overall social and environmental performance. They legally expand their corporate responsibilities to include consideration of stakeholder interests. They dedicate themselves to positively impact workers, suppliers, community, and the environment. They build collective voice and currency for change through the power of the unifying B Corporation brand.
Becoming a Certified B Corporation is a huge pat on the back for taking a forward thinking approach to the way you work. Now all that’s left to do is ensure that we keep on working to uphold the values of the certification.