Minimising privacy risks through human-centred design practice.
Collaborating with Hive Legal to raise transparency, support people to understand crucial policies, and deep dive into data privacy.
Thanks to several high-profile data breaches around the world, data privacy is crucially important for most people. It’s equally important for businesses and private enterprise, too. Research shows the way you articulate your policies and approach to data privacy can seriously impact your bottom line.
However, only 20% of people are able to read policies and feel confident they fully understand them. Why’s that? Research from the Consumer Policy Research Centre suggests that we don’t have enough time (one study suggests it would take the average person 244 hours per year to read all privacy policies that apply to them), we can’t understand them, or because they’re binary propositions; we either consent in full or refrain from using the service entirely.
As a result, according to surveys conducted by the OAIC, we want privacy policies that are easier to understand, and feature standard simple language (as requested by 87% of survey respondents), a plain English summary (86%), and the use of supporting visuals as prompts (73%).
- Under the sea
So, what makes for more effective policies?
Using principles of human-centred design, teams can make things easier to understand, far more engaging, and drastically reduce risk. Here’s how:
How to apply human-centred design in policies
Human-centred design is based on four principles that can be applied in different ways depending on context.
Here’s how each principle can be applied in designing privacy policies or regulatory content:
Understanding the impact of this approach
Human-centred design intends to encourage a deeper level of engagement with privacy or regulatory content.
Resources and references
The following articles and resources have helped to inform our approach to human-centred policy design.
We hope you find them useful too:
- Centre for Legal Innovation: The rise of legal design and what’s next.
- Does fun promote learning? The relationship between fun in the workplace and informal learning.
- Understanding the aesthetic-usability effect.
- Diverse teams feel less comfortable—and that’s why they perform better.
- Why diverse teams are smarter.
Create policies that drive value
Privacy is critical. So is most regulatory content. If you want to create material that people actually read—to support your customers and protect your organisation—we’re ready to rock.
With the right approach, regulatory content can be compelling, impactful, and empowering. You don’t have to jump in the deep end, either. One single policy can test the way your audiences think and engage with content, to establish whether you can create something that delivers far more value: both for you and for them.