Social services organisations do incredible work to create huge impact in our community. For many, that impact is made even more impressive when you consider the budgetary limitations that can be common. Getting bang for buck is critical. There are many ways to empower your team to be more effective, or to measure, manage and supplement your activity for the greatest impact possible.

Social services is a broad and multifaceted sector. Many organisations are active across a range of fronts, with programs and initiatives designed to support different audiences. Young people, older people, families experiencing poverty, people seeking asylum—it’s crucial you have clear, benefit-focused and easy-to-access information, so you can meaningfully connect with those who will benefit from your support.

As marketers in social services organisations, you have a huge amount on your plate. Without the right guidance, focus and validation, evolving technology and marketing trends only add to the noise. The right partner can help clarify where you should be active, free you up to focus on other marketing priorities, and help you determine your long-term strategy.

Being able to track and optimise the efficacy of your marketing activity is vital for a whole host of reasons. Without meaningful data—and the right configuration to accrue that data—it’s difficult to achieve accountability and transparency for stakeholders, effective resource allocation, outcome evaluation, targeting and personalisation, and many more important activities that will underpin your approach.

Right now, you’re competing with tens of thousands of other charities and for-purpose organisations for donor dollars. Some estimates place the figure as high as 60,000. It’s critical that your fundraising campaigns are well run and deliver significant return on investment. With the right approach, you can get significant value from every fundraising campaign.

Trust is the foundation of credibility and integrity. This can play a crucial role in establishing a rapport with the broader community, ensure you’re easier to discover for people looking for the types supports you provide, and even enhance your recruitment and retention of talent. When your organisation is viewed as credible, it’s significantly easier to attract and engage donors, volunteers, bequestors and philanthropic partnerships.

Social service providers—whether government-run or non-government organisations—are subject to a wide range of regulations at both federal and state or territory level. This includes everything from regulations pertaining to service provision, like the NDIS, through to operational considerations like management of personally identifiable information, privacy laws, or alignment with the Australian Charities and Not-for-profits Commission Act. The right partner can support you to act in compliance with these regulations as they evolve, or alternatively improve operational systems and processes, freeing you to focus on regulatory considerations.